About the Brand

OUR VISION

Over thirty years ago, John Apel created jewelry that blended rose-cut and full cut diamonds with modern day jewelry forms. Unseen before that time, his pioneering artistic approach to his signature Fleurette line piqued the interest of many in the jewelry industry. This was the spark that fueled our vision to continue to create groundbreaking jewelry that pushes boundaries and is both innovative and inspiring.

 

OUR BRAND DNA

Beauty and quality are at the center of the John Apel brand. Our belief is jewelry should inspire and embolden, all while gifting its wearer a form of self-expression. We strive to create unique luxury pieces that are both wearable and heirloom quality, touching lives as they are passed from generation to generation. John’s design vision coupled with his skills as a master jeweler are the foundation upon which our brand philosophy is built.